Dedicated to the growth of beauty brands.


Who are we

Beauty Fanatics

We exist to support South-East Asia's
emerging beauty brands and entrepreneurs.


Beauty Entrepreneurs

As the company behind Nail Deck, a beauty startup founded in 2011, and Minimalist Cosmetics (pre-launch) we know and understand the pain of starting a beauty brand in one of the most diverse and fragmented markets in the world.

As beauty entrepreneurs ourselves, we will strive to do what we can to put you on the global beauty map.

Find out more:


"Not only is demand in Asia growing, driven by a burgeoning middle class, Asia is now also the source of innovations spurring new demand."

- Asian Scientist Magazine, 2017


What we do

We grow beauty brands in:

  • Retail & Distribution
  • Branding & Marketing
  • Investment & Fundraising
  • Development & Innovation
  • Media & Public Relations